I've wondered about that, too. What level of bending over backwards is reasonable for no TV money or exposure? I guess this is what you get when you have to scrape the absolute bottom of the barrel for a media contract.
Does anyone know how the Sunbelt compares to C-USA with this kind of stuff? The AAC and to a lesser extent MWC, seem to have pretty good things going, MAC has their mid-week ESPN games, C-USA is just a mess, but what's going on over at the SBC? Are Appy St., Troy, etc. having the same issues?