Hell, these ASU kids grew up as our society has gotten more and more crude with each passing year. MFs are prevalent on what use to be main stream TV outlets in many cases; swearing prevalent in many music venues, etc. Its just become "accepted" behavior in many social situations, including IN PUBLIC. Add to that these guys normal brain functioning no doubt diminished, and their bravado ramped up, by a significant amount of alcohol, etc., consumed before and/or during the game!