I think folks overrate the input and comments on social media. Most semi-intelligent people know that only negative shix comes from it 90% of the time, it is a place to hide and comment, not to be held accountable, and never have to prove your contentions. Further, most also know that 90% of fans aren't on social media talking about players, and games. They go on with their lives and leave decision making / evaluation up to those who get paid for it. And finally, almost everyone realizes it is opinion, not fact based.
Yet we have let the issue fall from fans not approving of a players performance to his coach telling the world that the fans "hate" him and he is miserable here. First of all, the word "hate" is the poorest possible word to use about how one you don't know feels. Second, the word "fans" is inclusive and indicates a majority or plurality of people who call themselves fans, also people you don't know.
Huff is the issue in all this, let's not let ourselves get distracted to see it any other way.