If Marshall really wants sports reporting in the newspapers, on television and on the radio - they should hire 3-4 journalism graduate assistants to write articles to disseminate to the media outlets. Those outlets will them have Marshall information at their fingertips and they can decide to use that information or not. This information could (and should) be posted on Herd Zone.
The grad assistants could write up-to-date articles on football, basketball, soccer, softball, baseball, etc. They could write articles on individual players - where they're from, why they chose Marshall, their majors and other interesting information most fans would like to know about.
I believe other schools are doing something very similar to this.
This would be inexpensive go a long way in solving a lot of Marshall's lack of sports reporting.