Just saying ; SEC Vanderbilt Stadium 40,000, Big East Nippert Stadium"UC" 35,000 similar size to the Joan, both cities with much better demographics in the SMSA and they promote the product. I just think $25 is too much for the least expensive seat in the Joan.
What's it going to hurt to try promotions, have season ticket sales and single game attendance been trending up or down? If it does not work , what have you lost? If it works you may have gained new fans, young and old, future season ticket holders, and people spending money on concessions, merchandise, parking, and local establishments.
I don't see the drawback.