"Doing okay," of course, is a relative term. Most of us probably do okay, but if opportunity arose that we could make more than "okay," we naturally would pursue it. One can speculate, but none of us would seem to be in a position to know the actual line items of any given bid. My guess is that much of the $1 million is a matter of dollars off the rental of the facility and some other similar perks... if so, it would take even less effort for ATL or DAL to get there in comparison to Birmingham.