Not a big believer in the "bulls eye on our back" concept. Every game every team wants to win. The team that combines screwing up the least, and performing the best is likely to win. Look at all the pre-game hype fans and players were talking up prior to the several Ohio games. Lots of motivational poster board stuff there. All the talk of taking care of business and not getting derailed. Then the followup rationalizations over how we were too motivated to the point of screwing up. Really. A team goes into every game with a high level of desire to beat whoever they are playing. Even if there is a thing such as a "bulls eye on our back" thingy, there is enough proof to show those kinds of motivations don't always produce and opponents best efforts or "bringing their "A" game". We have many games to prove that.
You play each game to win. I am convinced most teams show up for whoever they are playing with that intent. Then, if you make mistakes, play poorly, drop some passes, fumble some balls, you may end up losing no matter how big the "bullseye" is in the back of your opponent. Everyone wants to beat whoever is at the top, I don't know that teams want to beat them more than they want to win any other game.