Liking the attitude starting to crop up here about us fans growing other fans, instead of leaving it all up to the Athletic Department. Here are a couple ways I've seen others working on this issue.
1. Following MU Athletics on Facebook, and then share the posts with your own Facebook friends; put a note about something general about the MU post from your own perspective.
2. Inviting other family and friends to tailgates, etc., making it a day of activities, not to a game. (I know, we're supposed to love the Herd, but to many that comes second.)
3. Inviting friends to watch the away games at their home. Although this doesn't put butts in the seats, it does tend to increase game viewership when at home games; helping our viewership ratings.
4. Letting one's kids bring their friends to the games without their parents.
5. Let the wives / women (yes, jump on me here if you will) do the inviting and build excitement about what they enjoy. Its a big deal, and it works. Many men and children will show up to something their mother or wife has committed them to.
None of this is stuff we all couldn't do. I suspect we are all doing something. Add to the list, perhaps we'd be able to make a big deal out of how "Fans Create Fans for MU".