has to be larger than an academic departments budget by hundreds of thousands of dollars and the CJ program, when I was a grad assistant for them, sent out news letters, brochures, updates to every single former CJ major (It took me about fifteen hours to lick all of those stamps). So if a department can afford it (and the CJ department had absolutly no money, tis was their grand scheme to bring money in) why not the university or the AD?
With the expansion of the internet into most of our daily lives, why not start some type of campaign to get messages out through e-mail? Updates, pictures of the new construction, hyper links to donate. How expensive would that be? (I truly don't know because I know very little about that type of project).