I went to the site. Some observations:
- Trust started by Oliver Luck along with Diamonbacks Exec
- Set up as an LLC vs non-profit meaning they could show a profit. Did not see anything about how much of money or % would go to operations.
- Have to be an accredited investor to invest which usually means a min. 1M net worth
- Said it was open to all athletes in all sports
- Athletes could sign an NIL separate from the trust, but would not get the guidance/support from trust
- They listed some of the potential ventures being: paid for autograph sessions; public appearances; marketing/advertising.
I would hope someone else would be paying (a business) for the player to show up to sign autographs vs charging kids etc. "Bring Your Piggybank Kids" would not be a productive advertising slogan IMO.