East Coast people will just tape the game or stay up until 2:30 AM and West Coast fans can watch it live in the evening there. It's on a weekend, still. There are going to have to be concessions made to run a conference stretching coast to coast. Sure it's dumb, but no dumber than the whole concept of spreading out teams that far in the first place. And the game won't start until all high school games would be over so it protects the Friday night for them. Go see your kids high school game and then go home and watch the Rutgers game or go out and watch it somewhere on a Friday Night.