I was a student at Marshall during 1998-2001. We had a few games in that era (Toledo 1999 is one I specifically recall when Fowler, Herbstreit, and Corso called the game) where the student allotment was sold out, so that situation is not unHERD of. I think that is a pretty good gauge of how excited the local area and student body are for football at a school.
This, unfortunately, has not been a problem for us in close to a decade. We HAVE to find a really exciting hire here when we get another chance likely at the end of this season.