I'd love to see what would happen if they let Brett drive on an oval. So far it's only been road courses, which is his self proclaimed comfort zone, but after watching him perform well at Montreal last year I think he can slide that car around an oval just as well.
And to reiterate Dale's point, if you are a local business owner pony up and sponsor the car, with the need they have you may be able to get a larger spot on the car for cheaper than you think. And yes, NASCAR is huge...given this is the Nationwide series but it's still spot on NATIONAL coverage for 2 days with multiple TV airings on SPEED/ESPN/ABC. It's an absolute A-One opportunity to get your name out there.