Maybe you can name it the Crack Bowl, or Heroine Bowl.
Or perhaps the Syringe Bowl? Surly some large medical supply corporation, perhaps WV's own Mylan, would step up as a major corporate sponsor.
As part of the pre bowl activities for the teams' players, members of each team will be given a chance to be on board a large bulldozer as it razes another crime and rat infested crack house!!!!