A lot has to do with student recruitment where MU continues to lag. Yes, enrollments are falling in a lot of places across the country, but MU appears to go about the task with a business as usual approach.
I note that the Charleston Gazette, the State's largest newspaper, had a recent supplement section all about the high school graduations in the Kanawha Valley and surrounding counties. Several colleges/universities had spots, ads if you will, throughout the section. University of Charleston and a couple of other state schools. Morehead State, out of Kentucky, had a FULL Page layout. Marshall? Zero, Zilch, Nada! If MU can't do a better job in student outreach within the State, how can it expect to lure or draw MORE STUDENTS from other States?? People have commented consistently how schools in nearby Ohio, Shawnee State, Ohio U., main and branch campuses, seem to be more active in recruiting efforts in the Huntington-Tri State region than Marshall. No doubt explains why enrollment remains stagnant, or falling, going on a second decade at MU!!