Dude, there is no comparison here. Let's look at football history. Name one program in this conference who has better history, name recognition, facilities, and fan base? Don't worry, I'll wait.
Now do the same in basketball, and that's easy. WKU, Charlotte, UAB, MTSU, ODU, UTEP, all have better history, facility, and name recognition within the basketball world than us. The only thing we can compete with those teams in is the fan base/average attendance.
There is seriously no comparison here. We should cut $2 million out of the football budget and give it to basketball. We could probably build a legit basketball program if we did this. End result from football would be the same. We can still win 7-10 games, play in the cheetos bowl, and win 1 conference championship per decade even if we cut the budget by $2 million.