I think all NIL is a fool's errand.
If you can make money off your name WITHOUT the university than you should be able to go do it. No reason our FB Center shouldn't be able to make money on side playing guitar/singing. But FB players should not be making money just playing football at MU because they could not do it without the huge investment the university, fans, support staff, tutors, Big Green etc make. If businesses want to give former student athletes money for advertising etc than that is a market they can pursue. MU FB and even BB are not self sufficient to my knowledge and we shouldn't be advocating for them being paid for simply doing what they signed up to do when they accept the scholarship.
I have no problem if players want/need a job to pay for school...just like any other student or to make extra money...especially out of season. Why shouldn't an athlete be able to have a PT job on or off campus in spring or summer? If they want to pay a student $100 to hold a broom that's fine too as long as they do it equally for womens swimming or an accounting major. Many academic scholly students also work. The can of worms they are opening is going to hurt the programs, the athletes, and the general student population. Imagine your kid is a great student at Texas AM but still has thousands of expenses not covered and you learn not only are FB players getting a free education, but books, food, nutrition, medical treatment and 50K a yr in cash? That's not capitalism, that's croneyism and really nothing more than a carveout/kickback/bribe.