The portal means you buy the best teams. Competition is just another word for money. Next comes organized crime.
From "The Athletic":
"The coach made a promise: Come here, and we can make sure you make the most of your name, image and likeness.
And he put a number on it: $200,000.
The problem? This particular running back wasn?t one of the more than 1,000 FBS scholarship football players who entered his name in the transfer portal during the past year."