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It's up to $1.80 now. It looks like they have also made arrangements with some online retailers to give a percentage of their earnings to the beneficiary of your choice. A penny a search doesn't sound like a whole lot but I could see where this could spread like wildfire.
Holy crap!!! every company we buy stuff through is on there!!!!!Dell, Apple, Hammacher, Zappos, Sears, Symantec, Mac Mall, Best Buy, Ebay......
Perhaps we can make this sticky and also spread the word to the other Herd boards?