Numbers:
2008/2009/2010 averages, does not include WVU which would sell out at any time and skews any averages unfairly.
18 total home games, 11 afternoon (12N, 3P, 3:30, 4:30), 7 evening (7 or 8); 4 weekday games (1 Friday, 1 Tues, 1 Wed)
2008 overall avg - 24765
2009 overall avg - 22235
2010 overall avg - 24125 (again, does not include WV)
3 year avg - 23684
Weekday avg - 24518 (includes UC Friday game - 28237)
All Sat afternoon avg - 22778
Sat afternoon avg less last games which avg only 20080) = 23788
All PM avg - 25345
SAT PM Avg - 26173
These numbers may not even be statistically significant, but the question breaks down to: Is the TV exposure and revenue worth it (to MU, not to the individual fan) to get 2500 more fans in the stands, still leaving almost 14k seats empty no matter the time?
Interesting that the average for Doc's first year in 2010, leaving out WVU which even Snyder could sell out, is less than Snyder's 2008 year.
As noted earlier, I MUCH prefer night games myself, but also recognize that TV makes a huge difference in our exposure, particularly to FL recruits. When we begin to win again, we will fill more seats, until then, get us all the exposure we can get. Unfortunately, BofA stadium is empty because of the product on the field...When MU gets it's sh!t together, and it will, we'll get the attendance up no matter the kickoff time.