We need more fans! (Here I go again)
The Big Green and Alumni Association wear too many hats.
Big Green has a "business casual" mentality. Marshall either doesn't realize that the "blue jean" crowd doesn't feel comfortable with the Big Green crowd, or it doesn't care. (I know you can join the BG for $50.) The BG should only be the fundraising arm of the Athletic Dept. The AD needs funds for scholarships and the BG is very important for that purpose.
The BG doesn't increase the fan base. Our funding problem would decrease if we had more fans. We need new fans. New fans to buy tickets, sweatshirts, hotdogs and bring their friends to the stadium to spend money.
Marshall needs to start an official office purposed to increase the fan base. An office that doesn't beg for money all the time and disenfranchise the "blue jean" crowd. It should not be the responsibility of the Alumni Office or Big Green to grow the athletics fan base.
Marshall has it backwards. The more fans you have, the more BG members you'll have. Also, some alumni hate athletics and the Alumni Association should not be charged with growing the athletics fanbase.
There's a missing piece to this puzzle.
East Carolina and Clemson are examples of this being very successful.
IMHO