Topic: NHR: Dayton cashes in on Flyers' success

[jbailey1858]

Why can't this be us? I can't imagine the economic impact if we were to make a similar run. GO HERD!!!

http://espn.go.com/mens-college-basketball/story/_/id/10974117/men-basketball-dayton-run-elite-eight-worth-73-million-city

Dayton's surprise run to the Elite Eight of this past season's NCAA tournament was worth nearly $73 million to the city.


Streeter Lecka/Getty Images
Dayton bounced Ohio State, Syracuse and Stanford before losing to Florida in the Elite Eight.
A report issued by Dayton's city commissioners this month concluded that the Flyers garnered the equivalent of $36.7 million for Dayton during the play of their four games, $34.5 million from replays and television clips, and $726,321 in value from social media posts. The team's Twitter handle, @daytonflyers, received more than 90 million impressions from the start of the tournament on March 18 to when the team was knocked out by overall top seed Florida on March 29.

The Flyers, a No. 11 seed, beat No. 6 Ohio State, No. 3 Syracuse and No. 10 Stanford before falling to the Gators.

The team's run did cost the city of Dayton something. To control the celebrations, the city paid more than $57,000 in overtime to police officers, according to the Dayton Daily News.

Dayton is the sixth-largest city in Ohio behind Columbus, Cleveland, Cincinnati, Toledo and Akron.

Schools that have had Final Four runs have concluded that making it just one more game than Dayton did is worth much more. George Mason said its run in 2006 was worth $677 million to the school, and Wichita State's trip to the Final Four in 2013 was said to be worth $555 million.

Butler's trips to the title game were said to be worth $639 million in 2010 and $512 million in 2011.

[W0lfman]

makes sense to pay a top notch coaching salary and not 350k a year.

[svherd]

makes sense to pay a top notch coaching salary and not 350k a year.

Easy to do when they don't play at a high level of football and poor 70% of their budget into b'ball. jmo.

[WoodyWoodrum]

Non-Scholarship football just like Morehead State and other members of the Pioneer Conference (San Diego, Butler, Davidson, Valpo). All monies into basketball produces runs in NCAA - little harder at Marshall, East Carolina, UCF, Southern Miss, etc. with a football program fans expect to win, no matter what.