that's true. but nobody's arguing that all 36-38k tix should be $15. or that some of 'em shouldn't have been $50. for no more often than we get a school like VT in here, i have no problem with $50 for the good seats. but most people that sit in the endzone are there looking for a value. most have families & they just can't afford to pay the going price for the sideline seats for 3-4 people. most people that sit in the endzone just aren't gonna pay $200 for their family to watch 1 football game. they just aren't. so why ask that much for 'em? if you wanna make it $5 more than a regular CUSA/MAC/FCS home game, fine, but don't double the price! that's not smart marketing. we don't have a waiting list to get tix to our games, our athletic dept needs to quit acting like we do. i don't know how many $50 endzone seats we sold for VT, but i'm pretty confident in saying we probably would've sold more than 2x that many had they been $25, which would've resulted in more revenue.
Bad marketing is devaluing your product. Ala ohios 35 dollar season tickets... good luck to them when they want to raise them. You can go down in price but good luck going up. $50 for a game like VT isnt bad at all compare it to other programs. Either you want to succeed or you don't.
And you certainly can't sell them for 50 then cut them and sell them for 25 in the last few days and piss everyone off... unless you are ready to refund everyone and %^&* the bed on your revenue. I think the $50 price tag may also influence some to buy season tickets to come to all the games for another 70.
Either way, 36k was a revenue booster and we still have nearly a full house during bad times in the program.