Not a new concept. The idea has been around for years. My company was approached by a start up from Ft. Collins, Co about 5 years ago to develop a shoe for diabetics that provided specific information that could be downloaded into a computer, either at home or by their clinician. Uhnfortunately at the time, the RD costs were out of our league. Nike considered the idea at one time for a shoe specifically geared to the native american population since they have a high incidence of diabetes.